Random selector between two options11/24/2023 The objective of a choice is generally to pick the best option. Memory distortions may sometimes serve a purpose because it may be in our interest to not remember some details of an event or to forget others altogether. In addition, biases can also arise because they are closely related to the high level cognitive operations and complex social interactions. It is also possible that choice-supportive memories arise because an individual is only paying attention to certain pieces of information when making a decision or to post-choice cognitive dissonance. Ĭhoice-supportive memory distortion is thought to occur during the time of memory retrieval and was the result of the belief that, "I chose this option, therefore it must have been the better option." Essentially, after a choice is made people tend to adjust their attitudes to be consistent with, the decision they have already made. Theory Įxperiments in cognitive science and social psychology have revealed a wide variety of biases in areas such as statistical reasoning, social attribution, and memory. In this respect, people tend to over attribute positive features to options they chose and negative features to options not chosen. The tendency to remember one's choices as better than they actually were. True and false memories arise by the same mechanism because when the brain processes and stores information, it cannot tell the difference where they came from. These biases may be stored as memories, which are attributions that we make about our mental experiences based on their subjective qualities, our prior knowledge and beliefs, our motives and goals, and the social context. It is believed this may influence our future decision-making. Once an action has been taken, the ways in which we evaluate the effectiveness of what we did may be biased. In cognitive science, one predictable way that memories of choice options are distorted is that positive aspects tend to be remembered as part of the chosen option, whether or not they originally were part of that option, and negative aspects tend to be remembered as part of rejected options. Research indicates that the process of making and remembering choices yields memories that tend to be distorted in predictable ways. What is remembered about a decision can be as important as the decision itself, especially in determining how much regret or satisfaction one experiences. Conversely, they are also likely to notice and amplify the advantages of option A and not notice or de-emphasize those of option B. For example, if a person chooses option A instead of option B, they are likely to ignore or downplay the faults of option A while amplifying or ascribing new negative faults to option B. It is part of cognitive science, and is a distinct cognitive bias that occurs once a decision is made. Tendency to remember one's choices as better than they actually wereĬhoice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected and/or to demote the forgone options.
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